In conjunction with the 40th anniversary of Earth Day, we are launching the E campaign which is being designed to give Earth Day a fresh face, draw new people into the environmental movement and inspire everyone to take positive action for the planet. April 22nd, 2010 marks the 40th Anniversary of Earth Day and the challenges we face appear overwhelming. It seems an opportune time to promote a new symbol of hope and commitment.
 
The E campaign creates the opportunity for individuals to speak out about what they are doing to take positive action for the Earth. E action can be manifested in many forms conserving energy, composting, planting a tree, consuming local/organic food, biking, recycling, installing solar panels, protesting environmental degradation, and/or saving rain forests.  Be the E is a call to action that evokes Gandhi’s plea to “be the change you want to see in the world.”   I am E is rooted in the notion that everything on Earth is dependent on everything else and that the Earth is one living organism.