What is the E campaign?

Inspired by Mahatma Gandhi’s enduring quote, “Be the change you want to see in the world,”

the E campaign is designed to educate and inspire people to take positive action for the Earth.   

“I am E” is rooted in the notion that everything on Earth is interconnected.  Our call to action, “Be the E” is a campaign that focuses on ten E actions highlighting the wide range of choices people can make to contribute to a more sustainable city and world.

Click on an icon to learn about each E action.

Click on an icon to learn about each E action.

The goals of the E campaign are to foster environmental consciousness and encourage people to get engaged with existing organizations.  We aim to create a tangible sense of community and hope, a shared vision of a more sustainable future, and a clear understanding that we are not alone. 

Forty years ago, American anti-war activists began using what had previously been a sign for victory as a symbol of their commitment to peace: the peace sign.  Today, by flashing the E sign, one can demonstrate a commitment to preserving and protecting Earth’s precious resources.

By being a part of the E campaign, you can take a stand and join the movement for a better world. We hope you will join us.